OXO

The history of OXO

From ration kits to kitchen cupboards, OXO has been transforming mealtimes for over 100 years

Heres our story so far...

1840

Once upon a time...

A German chemist named Baron Justus von Liebig invented meat extract. Shortly after, OXO was born

OXO Cards
OXO race

1908

A winning formula

As an official sponsor of the 1908 London Olympics, OXO supplied marathon runners with fortifying drinks of OXO

1910

Stocking the nation

OXO’s beef extract takes the iconic form of the mighty cube, making it more accessible to families across the UK

Cup of OXO
Tin of OXO

1914 - 1918

"Be sure to send OXO!"

During the First World War, soldiers were given OXO cubes in their ration kits

1958

Cooking with OXO

'Katie' makes her debut, showing how to transform family mealtimes in the first OXO TV adverts

Katie says OXO gives a meal man-appeal
OXO on TV

1983

The OXO family

Lynda Bellingham first appears as the mum in the much-loved ‘OXO Family’ TV adverts

Packshots

2014

To be continued...

OXO continues to add magic to mealtimes with new ranges, including Shake & Flavour and Herbs & More