Professor Liebig invented an extract of beef to make the goodness of meat affordable to the poor. Many doctors saw it as an aid to health and strength and it received praise from Florence Nightingale.
The OXO name was born.
OXO was the official caterer of the London Olympics supplying an OXO drink to runners.
The first OXO cubes went into production making the product more accessible and desirable.
The OXO cube was included in the emergency rations for troops in WW1.
OXO focused on the cube's goodness and value for money at a time when Britain was struggling financially. Food became more comforting and flavoursome by adding OXO.
'Katie' featured in OXO adverts for the next eighteen years.
The hugely popular OXO 'Book of Meat Cookery' was launched and outsold Mrs Beeton. To coincide with OXO's Golden Jubilee, 'Golden OXO' later named 'Chicken OXO' was launched.
Introduction of Lynda Bellingham and the OXO family TV ads.
The launch of OXO Spag Bol Recipe Cubes
The launch of OXO's first Squeezy Stock
Launched Reduced Salt Stock Cubes
Launch of OXO Shake & Flavour Seasoning Granules